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Melbourne Bike Share is a new form of public transport, designed for short trips across the city. Simply purchase a subscription that suits you, take a bike when you need it and then return it to one of the 50 bike stations throughout the city.
The aim of the Melbourne Bike Share is to provide a Public Bicycle System for workers, commuters, residents, students, and visitors to inner Melbourne.
The Federation Square bike docking station
Our brief was to observe people interacting with the Melbourne Bike Share terminals (contextual inquiry) and then to interview people who were collecting bikes, returning bikes or just checking out the bike docks.
The next phase was to develop a problem statement from the interviews. The purpose of this was to get a sense for what people using the system felt worked well or didn’t work well.
I observed and spoke to a number of people at the Federation Square bike dock before meeting John, a father of 3 who was visiting Melbourne during school holidays. John had spent some time exploring the bike dock and looking at the terminal and was interested in hiring bikes for himself, his wife and his 3 children.
It is overly complicated to work out how much it might cost for a group to use the Melbourne Bike Share. It requires more than 2 credit cards to hire bikes for 5 or more people.
A practical system would provide easy hire of Melbourne Bikes for groups of 5 or more people.
The infographics/text displayed beside the bike dock would explain the optimal use of the Melbourne Bike Share bicycles.
The prototype was made interactive using the P.O.P. app on an iPad and recorded in X-Mirage for demonstration purposes.
